Understanding Consumer Behaviour

8 Review

1. Consumer buying behaviour refers to the buying behaviour of final consumers, those individuals and households who buy goods and services for personal consumption.

2. Which of the following are influences on consumer behaviour?

3. What is the first stage in the decision making process?

4. Which of the following is NOT in the B2B decision-making unit?

5. How consumers make choices is influenced by the significance of the decision being made, in other words, the level of...

6. A purchase with a high level of involvement has a...