Marketing guides and resources

Finding Free Images for Your Blog

Finding interesting images to help increase engagement and promote your blog posts can be challenging, not to mention expensive. This post introduces some resources where you can find a wealth of free images.

What is Digital Marketing?

This post's video tutorials introduce Digital Marketing and online business models. It then discusses categories of digital channels to drive acquisition, conversion and retention.

Persuading Your Boss to Pay For Your Education

This guide takes you through how to write a proposal that will help your boss to see the light and pay for your marketing education and training.

Consumer Behaviour & the Decision Making Process

Understanding consumer buyer behaviour, and the decision making process, is the key to reaching and engaging your customers - and persuading them to buy from you.

How to Write a Digital Marketing Plan

Without a solid strategic plan for your digital marketing, you are essentially flying blind. This post introduces you to the essentials at each stage of a well-established framework for marketing planning.

SEO in a Nutshell

Search Engine Optimisation, or SEO, is an essential tactic for digital marketers. This post introduces you to what it's all about, along with some key concepts and down-to-earth advice if you're new to the area.

How to Catch Leads with Content Marketing

If you want to catch fish, you need the right bait! This post shows you how to create valuable content for your target audience that will build your search traffic and fatten your lead database.

What is Content Marketing

Content marketing is one of the biggest buzzwords in marketing today - but if you're still unsure what it's all about, this post provides the perfect introduction.

3 Tools to Help Speed Up Your Site

Slow loading pages affect your site's user experience and conversion rates, and can also affect your organic and paid search. These tools will help you identify and speed up your slow loading pages.

How to Create a Custom 404 Error page

It's a page every self-respecting site should have, and this article tells you all you need to know about custom 404 error pages and how to create one that ticks all the right boxes.

How to Write the Perfect Mission Statement

This article explains why a mission statement is important and describes how to develop one. It also includes examples and will help you develop a mission statement that resonates with your customers and motivates your organisation's employees.

How to Plan Marketing Communications

There's a whole heap of marketing communications tools out there, but how do you know which are best for you and your target audience. This post will help you plan a marketing communications campaign.

I just wanted to say how fantastic the Digital Diploma has been for my career. I have just started with a new company and was chosen from 150 applicants because of the knowledge I have gained from the course.

Rebecca Porter
Digital Communications Coordinator

The Diploma in Digital Marketing is a brilliant course with great content and it's delivered really well. I've loved it.

Jessica Deery
Online Communications Manager

I've really enjoyed this course and the lectures and course materials were excellent. It has really added to my digital marketing knowledge, both strategic and tactical, and I'm already applying this to my clients!

Emma Parry
Freelance Marketing Consultant

I learnt a lot and the course has really helped me refine my approach to digital marketing... and my assignment's digital marketing plan is now at the execution stage!

Greg Abbey
Senior Brand, Marketing & Digital Executive

It's a wonderful course that I recommend to others without a doubt - and I am using what I've learnt on a daily basis.

Claire Burgess
Marketing & Outreach Coordinator