Introduction
Without a solid strategic plan for your digital marketing, you really are flying blind. However, even the simplest of plans will give you the confidence of SMART objectives and the 'right' tactics for your target audience, working together to deliver an irresistible online value proposition.
Without a solid strategic plan for your digital marketing, you really are flying blind. However, even the simplest of plans will give you the confidence of SMART objectives and the 'right' tactics for your target audience, working together to deliver an irresistible online value proposition.
Here are 6 good reasons for having a digital strategy from all-round guru of digital marketing, Dave Chaffey:
- You’ll have greater direction for your digital marketing
- You’ll know your online market share (and increase it - and know when it's increased)
- You’ll have a powerful online value proposition
- You’ll know more about your online customers (the right channels, the right content, the right time)
- Your marketing efforts will be integrated
- You’ll have greater accountability and justification for marketing resources
At the end of this introduction to digital marketing planning, you will be able to:
- Apply a framework for planning your digital marketing activities
- Assess the role of the digital audit
- Understand how to develop meaningful campaign objectives
- Distinguish between macro (external) and micro (internal) environments
- Recognise the importance of resources, budget and measurement