2 Review 1. Google Analytics can collect behavioral data from which of the following? Your cat Your website Your Facebook business page Your competitors' websites 2. To start collecting data through Google Analytics, which of the following is NOT required? Create a Google Analytics account Add the Google Analytics tracking code to each page of your site Install Google Analytics software on your desktop 3. When will Google Analytics end a default session? When Sangatori the Terrible rises again to reap the souls of the undead When a user opens another browser window At noon every day When a user is inactive on your site for 30 minutes or closes the browser window 4. Google Analytics CANNOT collect data about which the following? Language users' browsers are set to Type of browser Device and operating system How many users visited a page User's favourite websites 5. Google Analytics stores the data it collects in a database where it cannot be changed. True False 6. Which of the following best represents the hierarchical structure of a Google Analytics account from top to bottom? Account > View > Property View > Account > Property Property > Account > View Account > Property > View 7. A filter allows you to: Exclude data from a view Add additional data to a view Both of the above 8. To start using Google Analytics, what must you add to each page of your website? A permission button Google Analytics tracking code A privacy statement
