6 Review 1. Which of the following best describes Bounce Rate... Percentage of visitors who enter and exit site on the same page The proportion of visitors who complete a conversion goal The average time visitors spend viewing the site 2. A high Bounce Rate should always be seen as a bad thing. True False 3. Which Google Analytics report shows Acquisition, Behaviour and Conversion metrics for the channels bringing visitors to your site? Acquisition Overview Demographics Overview Mobile Overview 4. Which of the following best describes a Macro goal: A relationship-building activity (such as clicking a social-media button, viewing a video testimonial) David Beckham's free kick against Greece in the 2002 World Cup qualifiers The main purpose of a site (such as lead capture, ecommerce transaction, etc.) 5. Micro goals are relationship-building activities. True False 6. Which of the following are 4 attributes of great metrics? Uncomplex, Relevant, Timely, Instantly Useful Light, Fluffy, Creamy, Tasty Complex, Irrelevant, Timely, Useful 7. Setting up conversion goals is essential as they allow you to measure when a visitor to your site completes an action that is important to the success of your organisation. True False 8. Which of the following might be used to measure engagement? Time on Page Bounce Rate Micro goal conversion All of the above
