Getting to Grips with Google Analytics

5 Important Reports

A problem is Google Analytics is a bit of a beast - there is so much data to trawl through. So, to know where to start, and what to look for, here are a few pointers to get an understanding of your traffic.

We'll take a look at the following reports:

  1. Acquisition Overview
  2. Landing Pages
  3. Demographics

The above is by no means is comprehensive. However, what it does give is a rounded view of your website traffic by answering the following questions:

  • Where your traffic came from?
  • Who they are?
  • What they do?

As you read about different reports, you might find it useful to view them in Google Analytics (your account or the demo account).

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