8 Review 1. Which of the following best describes a Macro goal. A relationship-building activity on a site A main purpose of a site Neither of the aboe 2. Micro goals are relationship-building activities. True False 3. Measuring the Micro as well as the Macro goal conversions gives a more complete picture of the success of your website. True False 4. When actually using Google Analytics, which of the following is NOT presented as an option when setting up a conversion goal. Duration Destination Macro Event Pages Per Session 5. A site has a lead-capture form, along with a separate ‘thank you’ page that is displayed after a visitor completes the form. In Google Analytics, which of the following could be set up for this conversion goal. Duration Pages per session Destination 6. A destination goal can have an optional conversion funnel defined. True False 7. Which of the following describes a conversion funnel. A metal chimney on a ship or steam engine. A tube that is wide at the top and narrow at the bottom, used for guiding liquid into a small opening. The series of pages a visitor goes through before reaching a destination goal. 8. Google's URL Builder allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics. True False
